Bloom in style
with easy cottons!
The Poetry Of The Ordinary

Kurtas

Radiant, elegant & timeless.
Blue Pajama set, Close up Blue Pajama set, Close up
Buy more than ₹2500 & get a 10% off
Soft, light and easy!
Buy more than ₹5000 & get a 20% off
Jump, twirl and smile!
Brown Night shirt, Front angle
NIGHTWEAR
Unwind and rest in style.

Baby Y

Soft as a breeze, light as clouds — floral screen-printed cotton shirts and co-ord sets made for playtime, sunshine, and everything in between.

Kurtas

Vibrant hues, effortless grace – brighten your style with our new kurta collection

Nightwear

Minimalistic designs, easy fit silhouettes and heavenly soft fabrics making it perfect to lounge in.

Pick your favourites from a splendid collection of tops, dresses, trousers and kurtas.

Accessories

Made in the best quality velvet, our smooth and lightweight scrunchie is the perfect everyday hair accessory.