The Poetry Of The Ordinary

Kurtas

Radiant, elegant & timeless.
Applique-Close-up-Blue-Dress Applique-Close-up-Blue-Dress

Pops of Joy

Tiny Details. Endless Stories.
Blue Pajama set, Close up Blue Pajama set, Close up
Buy more than ₹2500 & get a 10% off
Soft, light and easy!
Close-up-Brown-Dress Close-up-Brown-Dress
Buy more than ₹5000 & get a 20% off
Playful, Whimsical, Timeless
Brown Night shirt, Front angle
NIGHTWEAR
Unwind and rest in style.

Kurtas

Vibrant hues, effortless grace – brighten your style with our new kurta collection

Baby Y

Pops of Joy is a Charming Appliqué Designs Crafted for Playful comfort and Timeless style.

Nightwear

Minimalistic designs, easy fit silhouettes and heavenly soft fabrics making it perfect to lounge in.

Pick your favourites from a splendid collection of tops, dresses, trousers and kurtas.

Accessories

Made in the best quality velvet, our smooth and lightweight scrunchie is the perfect everyday hair accessory.